Hatching Twitter by Nick Bilton, columnist and reporter for the New York Times is a fascinating read. True to the nature of many Silicon Valley companies, Twitter (or Twttr - its original title) started small and grew without any real business plan, to become the multi-billion dollar public company that it is today.
This extraordinarily popular app, Twitter, has experienced incredible turmoil since its inception in 2006 and one gets the feeling that there is still more of the story to be told. Bilton provides details of the relationships and personalities behind the company and weaves it into a captivating story.
Interviewed by Leo Laporte for TWIT's Triangulation program (available as podcast), it's worth listening to Bilton explain the research and writing of Hatching Twitter.
This is a fascinating read for all interested in the lives and processes behind one of our indispensible social media applications. I recommend it.